Thursday 11 March 2010

Analysis of Q magazine article

The main protagonist used in the article is Cheryl Cole and this is seen throughout the article. The article is 9 pages long; this shows that the Q has an older audience and has a better concentration span for reading a 9 page article. Also, this interprets that the approximate age of the target audience will be in the range of mid 20s as they are more likely to read a more in-depth article. The first double page of the article shows an introduction to the article. The first page has a long shot of Cheryl Cole which allows the audience to see her full body physique. She is slightly tilted back showing she is the boss. Also on the image her hands are clasped in showing the fierce personality. The costume she is wearing are ripped illustrating an image that she is violent and vicious. Her style of clothing also shows that she has stylish taste and tends to follow fashion forecast. On her top and shoes she has studs showing that she is trying to interpret the rock image as on the front cover the other bands that are included are rock bands; so this meant that she had to blend with the other artists to fit the image of the magazine. The background image shows tall buildings and it seems as if she is on the roof of a building. The weather is raining which has an effect on the image itself making Cheryl look more evil and strong. The colours used are black and red showing the signature of Q magazine. The second page relates to the first page demonstrating what image she is trying to show to the audience. This words “Pin-up, player, fighter, superstar” shows the description that Q magazine has described her to be. Her name is cut out of an article as her name has a background of red. There is a use of ellipsis after her name making the audience to turn over the page and read more. It also makes her an important person within the article. The background has an “X” which can mean that x marks the spot; she’s marking her territory.
The next double page spread consists one page with an article and the other page has an image of Cheryl. The background of the article has a big letter “C” showing that the article is dedicated to her. It also blends in with the article. Throughout the article the background is plain so the first page shows that Cheryl is marking her territory and showing that this article is hers. The layout of the article is in columns and looks similarly to a newspaper article layout. From reading the article, the language written and spoken is formal. The use of vocabulary and the syntax that is constructed in the article are advanced and this shows that the audience is intellectual and broad-minded. The use of formal language also illustrate Cheryl Cole’s upbringing portrayed positively. As the subject changes, the first letter of the word will be enlarged which immediately shows the audience that the paragraphs are topic based. This is also called a point of entry, meaning that the audience can dip in and out of the article; they don’t have to read it like a novel. The interview is to Cheryl Cole but from reading the article, most of the article is based on the journalist’s response rather than Cheryl herself; indirect speech. Throughout the article pages, quotes are being used which are taken out of the interview. “I DON’T KNOW WHAT I LOOK LIKE ANY MORE. DO YOU KNOW WHAT I MEAN?” this quote shows the impression towards the audience that Cheryl is not conscience about her look like she used to be. The colours used throughout the article are black and red which keeps the signature layout of Q and is noticeable through the audience’s perspective. This also shows that Q tends to keep the signature layout such that it doesn’t look untidy. On the bottom of the pages show the page number and also the logo of the magazine “Q”. Also, there is the month issue date so that the audience can be reminded what month issue they are reading. At the end of the paragraph are symbols of greater than signs trying to show that they are arrows and that the person who is reading the article must turn the page over and continue.

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